In the Brain of Nick Black

Drive Measurable Foot Traffic to Retail with Zigi
– At Biscuit Building 22nd of March 12.30 pm to 2.00pm –

This session will feature Nick Black, founder of Cloudmade and, which is a complete re-think of mobile advertising.  The first ad medium designed specifically for mobile, Zigi lets retail and CPG brands run campaigns in the biggest mobile games, driving foot traffic to retail stores and paying only for results.

About Nick:
Nick is a product focussed entrepreneur with passion and experience spanning products, people and places. He has deep domain expertise in mobile location based services, mobile and location based advertising and location based communities.
Nick was a founder member of the OpenStreetMap Foundation, graduated from the acclaimed Geomatic Engineering department at London’s UCL, has prototyped numerous location based advertising systems and was creating location based apps before phones had GPS. In 2006 he founded CloudMade – the location based developer tools company.
At Zigi, Nick leads a crack team of product thinkers, doers, designers and engineers whose products are changing the way people experience mobile games, creating new revenue opportunities for mobile game developers and creating transformative opportunities for retailers.
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